I live in an apartment complex. All around me I have 2.4GHz phones and wireless interference that breaks just about any WiFi base station I try to use. I went through Linksys, Apple, Netgear and even a Parkervision base station before I found a solution that just works. In fact, this wireless solution works so well, I have made it the de-facto standard for all wireless installations that I do. The solution: Belkin’s Pre-N router.
To be honest, I’m not normally a Belkin fan. Being that I work on Cisco gear all day, I tend to gravitate towards Linksys for their trade-up program. Alas, I could not get any Linksys base station to work reliably in my complex for more than 30 minutes. It’s not that the Linksys or any other base stations are bad, it’s that there is so much radio interference where I live that it simply knocks the base station offline, taking my wireless Internet with it. Not good for someone who needs the Internet to do his job… And cables are so passé.
Before I get into too much detail, I should mention the different versions of Wireless. WiFi’s technical name is 802.11x. The ‘x’ tells us what version of WiFi we are using. There are basically 3 versions of 802.11 on the market today, with one more coming:
- 802.11b – The original WiFi that consumers could get which runs at 11Mbps.
- 802.11a – The newer version of WiFi that runs at 54Mbps but is not backwards compatible with 802.11b. You need all new equipment to run this spec.
- 802.11g – Basically today’s standard at 54Mbps which is fully backwards compatible to the slower 802.11b spec, so you can use all your old gear with the new cards.
- 802.11n – The next generation of WiFi which can run up to 600Mbps (but really 100Mbps in the consumer world).
Now 802.11n is not out yet, and with Belkin naming their router ‘Pre-N’ one would assume that it’s a pre-release version of the 802.11n spec. One would be assuming wrong. The Belkin Pre-N router has absolutely nothing to do with 802.11n, so don’t go into this thinking that you can simply upgrade some software on your router and get 802.11n capabilities. This is my biggest complaint on the unit, Belkin should have called this router something completely different as it will be very confusing when 802.11n gear starts to hit the market (802.11n is not available yet).
Why do I like the Pre-N router so much? Simply put, this is the only router I can get to work in my apartment without any glitches or drops. Once I started installing this router in family and friends’ homes, a lot of the networking glitches we saw went away. No more dropped connections, the coverage area on some cases expanded by 2X allowing them to go anywhere in their home or lawn with simply one base station, and it has never crashed on me yet.
Another big thing to worry about is WiFi security. You don’t want to just have your base station open so anyone can gain access to it. I was at my parents home installing, well, a WiFi base station when I noticed an open network. Decided to jump on that network and see what I could find. Not only was I able to basically steal their bandwidth, but I was also able to gain access to every computer on their network and see all of the files and folders on their C$ drive. Don’t worry, I was honest and didn’t touch anything, I just wanted to see if I could do it. The Belkin Pre-N base station allows for two forms of security which I suggest you turn on:
- WPA encryption. There are several different ways of encrypting the signal (or requiring the use of a username/password), but the best one to use is WPA-PSK. There is the older WEP encryption, but a 3 year old could break through WEP. The problem with WPA is that not all WiFi cards support it, so I do suggest running a newer WiFi card as well as Windows XP Service Pack 2.
- MAC address filtering. Every Ethernet and WiFi card has something called a Media Access Control number. This would look something like 00:0B:AC:55:21:E9 and is unique to every Ethernet and WiFi card out there. You can tell your Belkin base station to only allow connections from certain MAC addresses. Even if someone was able to crack through the WPA protection, the base station would look at their MAC address any still deny them a connection. Be careful though, if you enter the wrong sequence or change WiFi cards, you have the ability to lock yourself out of your own router.
By enabling these two features, you’ll have locked down your WiFi so tight, it will be easier for a hacker to break in to your house and simply connect a physical cable to your network than it would be to hack your base station.
WiFi technology is changing rapidly, and I’m sure that other vendors will catch up, and possibly even surpass Belkin’s Pre-N router. Today though, this is the best WiFi system you can buy!
Additional information on the Belkin Pre-N router
Buy the Belkin Pre-N router from Amazon.com
Cyber Monday refers to the first Monday after the Thanksgiving weekend in the United States. This is supposedly the biggest online shopping day of the year. But is it?
Here’s a graph of an online retailer’s 2005 daily revenue through yesterday’s ‘Cyber Monday’:
Wow! That’s one heck of a spike! So Cyber Monday really exists?
That graph doesn’t tell the whole story: It turns out that this particular retailer historically has done as much as 2-3 times more revenue per day over the 2-3 weeks following Cyber Monday.
BusinessWeek breaks it down in an online column today, called Cyber Monday, Marketing Myth:
Contrary to what the recent blitz of media coverage implies, Cyber Monday isn’t nearly the biggest online shopping or spending day of the year. It ranks only as the 12th-biggest day historically, according to market researcher comScore Networks. It’s not even the first big day of the season.
For most online retailers, the bigger spending day of the season to date was way back on Nov. 22, three days before Black Friday. What’s more, most e-tailers say the season’s top spending day comes much later, between around Dec. 5 and Dec. 15.
Why the December 5th to the 15th?
1. We procrastinate,
2. But we realize online orders have to be shipped.
What can you do to take some stress out of your online holiday shopping?
1. Make sure you’re ordering products that are in stock.
2. Choose expedited shipping
3. Work with retailers who provide shipping tracking numbers, so you can pick up on any shipping snafus.
4. Work with credible retailers. Merchant ratings on sites like Shopping.com could help you determine who’s credible in addition to the major online retailers.
5. Don’t procrastinate.
Hand cranked access to the world’s information:
Nicholas Negroponte, MIT’s Media Lab Chairman, has accounced plans to build a hand-cranked wireless laptop for approximately $100.

In principle, the project seems simple: Design a laptop with built-in wireless and minimal power consumption, find manufacturers willing to build it for about $100, convince governments to buy it in quantities of at least 1 million as an initial order, and give it to schoolchildren to keep as their own property. (The goal is tens of millions produced and distributed within two years.)
If you have a Treo, it probably goes everywhere with you, right? Why not carry your music and podcasts with you by taking advantage of the phone?¢Ç«®Ç—¢s storage capabilities?
Here is how it?¢Ç«®Ç—¢s done:
1. SD Card: Treo 600 and 650 models (and reportedly, the yet to be released Treo 700 as well) have an SD Card slot. If you have an SD Card today, pop it out to check the size.
This will determine how many songs you can store. An average song takes between 3-4MB of memory, so here?¢Ç«®Ç—¢s an estimate of how many songs you can store based on the size of your SD card:
| SD Card Size | Songs You Can Store |
| 16MB | 5 Songs |
| 32MB | 10 Songs |
| 64MB | 20 Songs |
| 128MB | 40 Songs |
| 256MB | 80 Songs |
| 512MB | 160 Songs |
| 1GB | 310 Songs |
| 2GB | 620 Songs |
2. SD Card Reader: Unfortunately, you can?¢Ç«®Ç—¢t sync songs from your computer to your Treo phone?¢Ç«®Ç—¢s SD card using Hotsync. Instead, you?¢Ç«®Ç—¢ll need an SD card reader, like this one:
Stick your SD card into the reader then plug the reader into your computer. Drag your favorite songs or podcasts onto the SD card. If you have a Windows computer, the drive will likely appear as a new drive in Windows Explorer. If your computer is very new, it may have an SD card slot built in, allowing you to skip the external card reader.
3. Put your SD card back in your Treo.
4. Play the songs. Treo 650 phones come with RealPlayer pre-installed. Click on that application (you may need to change your menu?¢Ç«®Ç—¢s display to ALL to find it). Treo 600 phones don?¢Ç«®Ç—¢t have an MP3 player installed by default. If you don?¢Ç«®Ç—¢t have one, check out Pocket Tunes.
5. Using Realplayer or Pocket Tunes (actual steps vary slightly for each program): Click Open, then select your SD card from the dropdown box on the upper-right hand corner of the screen. You should be able to see your songs. Click on the songs you?¢Ç«®Ç—¢d like to play. Click OK.
6. Using headphones. While the Treo has a speaker, it?¢Ç«®Ç—¢s not exactly Bose quality. Headphones will offer better quality, but there?¢Ç«®Ç—¢s a catch: Treo?¢Ç«®Ç—¢s do not have a normal headphone jack. You?¢Ç«®Ç—¢ll need to pick up this 2.5mm to 3.5mm adapter:
Plug this into your Treo, and your favorite headphones into this.
7. Playing Treo tunes on your car stereo system. If you have a tape deck in your car you can use your car?¢Ç«®Ç—¢s stereo to play the songs stored on your Treo. Just pick up a tape adapter like the one below:
If you have a tape adapter lying around your house from your portable CD player days, you?¢Ç«®Ç—¢ll still need the jack adapter from step 6 to make it work with your Treo, but that?¢Ç«®Ç—¢s cheaper than buying the entire adapter.
You?¢Ç«®Ç—¢re done. You have now made your Treo even more useful and entertaining.
Post questions or comments below.
Amazon.com has long been a leader in customer participation among retail web sites. If you haven’t been to Amazon in a while, take a quick look at the page for Freakonomics to get a feel for what Amazon is doing now.
Product pages include tons of user contributed information, including:
Customer Reviews
Customer Ratings
Ratings of Customer reviews
Customers who bought this also bought ______
Customers who views this also viewed ______
Listmania (customer generated lists of items that include this item)
And now they have new features, including tagging:
Customers tagged this item with ______
Customers who tagged this item are ______
And now the ProductWiki ( Customer-editable product information).
What the heck is a product Wiki?
Wikis are collections of information that are editable by all. For example, maybe you know something about the book Freakonomics that isn’t already mentioned on Amazon. Now you can share that knowledge with all future visitors to that page of Amazon’s site with a couple clicks. The wiki evolves over time as people add their two cents, ideally improving the content.
Why is Amazon getting into Wikis?
Amazon is in the business of selling products. A lot of products. Their expertise is in managing inventories and making good use of customer data. They do not know, or pretend to know, anything about the individual products they carry on their web site. That expertise comes from a combination of customer behavior (people who bought this also bought ___) and user contributed data in the form of reviews, ratings, and now Wikis.
How does Amazon benefit from this?
Anything that increases the odds of an Amazon customer having a good buying experience is a good thing. What are the odds that you’ll find a given book you buy on Amazon memorable? Those odds go up as Amazon provides more guidance through aggregated consumer behavior, and now wikis. Descriptive product content coming from genuine experts (people who’ve read the books, used the kitchen gadgets, bought the plasma TV) increases consumer confidence, increases the odds that Amazon will have a satisfied customer, thus increases Amazon.com’s bottom line.
What do you think? Will Amazon’s ProductWiki catch on? Do you think the success of Amazon’s wiki will correlate with future sales? Does Amazon already provide enough information for consumers without a Wiki?
Corporate mergers have many challenges, including standardizing on a domain name. A few missed steps in the transition can hurt a brand, and cost a sight some hard-earned and well-deserved traffic.
After Sprint’s merger with Nextel, Sprint has been working on consolidating all services on the Sprint brand and domain name, www.sprint.com. Good choice. However, what happens when you type sprintpcs.com (a domain used by Sprint for their wireless services for years) into a browser:

End of the world? No, but dead web pages like this are not exactly positive brand builders. It also hurts site traffic: According to Yahoo, 588 web sites have linked to http://sprintpcs.com (make that 589). People clicking through from those links will currently meet the same fate I did.
How can this be avoided:
1. Standardize on a new domain.
2. Point previous domains to the new domain (both www and non-www versions of your previous sites)
3. Point internal pages of your old domains to their locations on the new domain.
4. Ask web site owners to change their links to your site’s new location.
Is this tedious work? Yes. Valuable? Absolutely.
Proper execution of the above strategies creates a stronger post-merger online presence that truly is a sum of its parts.
Are you a bargain shopper who takes advantage of the deals offered by retailers on the day after Thanksgiving? This year, consider skipping the dark parking lots. Instead, stay at home and get the same deals online.
Many major retailers are offering the same deals on their web sites, so you can avoid pulling a hammy during the stampede at the store. Stay at home in your pajamas and get the same deals with less hassle.
Here’s one quick example: Walmart.com is promoting a 42-Inch Plasma TV for $997 in their Friday Only Specials circular. Their web site states that this item is available in stores and online, and is in fact “not available in all stores.”
Retailers don’t heavily advertise this bargain hunting loophole because they know you’ll spend more money on average if you physically go to their store. But web savvy bargain hunters know that time is money.
Good luck making the most of your holiday shopping dollars.
I recently returned from a conference where I received cards from dozens of attendees. Upon returning, I sent a thank you email to each person I met using the email addresses on their business cards.
To my surprise, over 8% of the emails I sent bounced!
I verified each bounced email to make sure I sent it to exact address on each business card. I had.
What does this say about those businesspeople?
Are they having bad technical luck?
Do they know their email is down?
Have their domains expired?
Why are they handing out business cards with email addresses that don’t work?
Rule #1 of offline web marketing: don’t market addresses (email or web) that don’t work. You’ll only appear techie until someone tries to contact you.
Google recently finished the integration and rebranding of Urchin as Google Analytics. This included changing the pricing from a monthly subscription to free. However, there have been some costs for loyal Urchin subscribers:
1. The reports have been painfully slow to update. As of this writing, the data is 22 hours behind. While it’s interesting to know what happened yesterday, it’s not nearly as valuable as knowing what’s happening in real time on a web site.
2. New registrations have been halted.: Due to the overwhelming popularity of the new product, Google has stopped accepting new accounts for now. Andrew Goodman touches on this at Traffick.com
Both issues are particularly painful to a business who was perfectly content paying for the service before.
What could Google have done differently?
1. Run legacy clients on a separate platform, so they continue to receive the service they’ve come to expect.
2. Let legacy clients opt-in to the free version once they’ve had a chance to compare the service to the paid version.
3. Charge something rather than nothing for the service. This would be a better throttle than shutting off new registrations.
Presented by Roald Marth.
Here is a list of web sites mentioned during the presentation:
Internet Connections:
Verizon DSL
Satellite from DirectTV
InsightBB Cable Internet
FIOS from Verizon (Fiberoptic Internet Connection)
Clearwire WIMAX
TabNote Computers:
Fujitsu 4020
Gateway Convertible Notebook
Digital Camera:
Samsung Digimax L55w
Broadband Router:
Belkin Wireless Pre-N Router
Online Fax Service:
Efax.com
Domain Name Registrars:
Register.com
Netsol.com
Lead Generation Services:
Homegain.com
Homestore.com
Housevalues.com
Justlisted.com
Voice over IP Phone:
Vonage
Skype
Mapping Websites:
A9.com
Google Earth
MSN Virtual Earth
New Real Estate Web Sites:
Trulia.com
Housingmaps.com
Roald?¢Ç«®Ç—¢s Friends & Family sites:
Madeline Roz
Maya Jonas
Nashca
Our Favorite Coffee Shop:
Panera Bread (free WIFI):
Comparison Shopping Web Site:
PriceGrabber
A WhereToLive.com Agent Site:
The Segal Team
Roald?¢Ç«®Ç—¢s Business Site:
WhereToLive.com
Did we miss anything? Have any questions? Please post them in the comments section below.
Thanks.











