Aloha! While vacationing in Hawaii over the holidays, I have been struck by three prominent branding trends here in Honolulu:
1. Chanel Sunglasses
They are everywhere. Women are wearing them. Men are wearing them. Even kids are wearing them. I am amazed by how much eyewear is emblazoned with the distinctive, instantly recognizable logo.
I recently read “When you are wearing Chanel sunglasses, you are speaking everyone’s language.” So true in Honolulu!
Even more prominent than trend #1 is the always stylish Louis Vuitton bag. Even those NOT in the know, KNOW that famous brown Monogram Canvas.
Once again, nearly everyone has one. Small ones, large ones, casual ones, dressy ones. Women with a Papillon over their arm.
Men with a Pochette Gange over their shoulder.
Children with a Ellipse Sac a Dos on their back.
3. Apple iPods
By far, the most popular item I have seen since arriving on Oahu this holiday season is the iPod. The question on Apple’s website is “Which iPod are you?” Here in Honolulu, that question is answered. You walk down the beach and see people of every shape, size, gender, nationality carrying an iPod. What I want to know is what songs each of these different folks have loaded into their iPods…what is each individual’s life-soundtrack?
Of course what is truly fabulous is to see one combine all three of these trends — and it is not hard to find here. Nothing exudes more class, sophistication and hip-ness than walking down Waikiki in your Chanel sunglasses, while listening to the latest holiday tunes on your iPod, which of course is carried in a Louis Vuitton monogram case of your choice!
Needless to say, luxury brands are stronger than ever here in paradise.
What trends have you seen while celebrating this holiday season with your loved ones?
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