Better Living Through Technology: a blog dedicated to emerging
technology trends in hardware, software, webware, marketing and beyond
 

December 29th, 2007
Ed Kohler

It’s pretty easy to tell where iTunes makes the bulk of its money based on how it responds when you try disabling some of the media preferences.

Hop into your iTunes preferences and start unchecking media sources, you’ll find that some uncheck without a fight while others throw up messages like this:

iTunes Media Preferences

and this:

iTunes Media Preferences

Outside of those two, you can turn off any of the other options without a fight. Wonder why that is? The other ones provide access to free content. No money in Apple’s pocket means it can be hidden without a fuss.

Okay, so maybe it isn’t quite that cut and dry. They do make money on games and ringtones, but I get the feeling that they don’t see this as a big enough business today to force on people.

The one you can’t turn off no matter what is Music. Even if you only use iTunes to download podcasts or watch movies, you have no choice but to be constantly reminded that you’re not using iTunes they way Apple decided you should.

This is how I roll:

iTunes Media Preferences

Podcasts, then radio and music would be how I’d rank my iTunes listening preferences. I’ve also switched to Amazon as my first choice for buying music, so the default version of the iTunes Music store isn’t exactly helpful either.

3 Responses to “ iTunes Says, “But that’s where we make our money!” ”

Posted by: Garrick Van Buren on January 2nd, 2008 10:38 pm

This is a good tip. Personally, I’ve unchecked everything except ‘Movies’, then I’ve gone into ‘Parental’ and disabled; ‘podcasts’, ‘radio’, and ‘iTunes store’.




Posted by: steve jenings on April 19th, 2008 1:04 am

Good tip hard to find on itunes.




Posted by: Alice Spencer on April 19th, 2008 1:08 am

Why dont itunes give a better info on there own program, good to have a site likes yours giving us the heads up.




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